01
Brand identity
A visual foundation for a specialist Afro-Caribbean food retailer.
SELECTED CLIENT WORK / 01
BRAND · DIGITAL · COMMERCEBringing the flavours
of home closer to customers.
For Prokem Afro-Caribbean Foods, BuildGenie delivered the brand identity, positioning, website and e-commerce platform as one connected customer experience.
AFRO · CARIBBEAN · FOOD SUPPLIESprokem.THE FLAVOURS OF HOME, DELIVERED ACROSS THE UKBUILDGENIE LABS / CLIENT PROJECT 001
PROJECT SCOPEBrand strategy
+ Digital commerceBrand, experience and engineering delivered together.
+ Digital commerceBrand, experience and engineering delivered together.
THE BUSINESS
A specialist grocer.
A wider sense of home.
Prokem is an Afro-Caribbean food retailer based in Preston and serving customers across the United Kingdom. Its online range brings together everyday staples, fresh produce, meat and poultry, fish, spices, pantry goods, drinks and more.
The current storefront presents more than 200 products across clearly organised aisles, with nationwide delivery information and collection options helping customers understand how to shop.
Explore the live storefrontWHAT BUILDGENIE DELIVERED
One connected brief.
Four connected disciplines.
Instead of treating brand and technology as separate projects, the work connected what Prokem says, how it looks and how customers discover and buy.
02
Positioning & messaging
A clear way to communicate the range, sourcing and role of the business for its customers.
03
Website design & development
A digital storefront that carries the brand through discovery and product browsing.
04
E-commerce platform
The online shopping experience that brings the catalogue and fulfilment journey together.
THE DIGITAL EXPERIENCE
From discovery
to the doorstep.
The e-commerce journey gives shoppers a way to browse by aisle, understand the available range and find practical delivery and collection information before they place an order.
01
Find the right aisleShop through familiar food categories, from fresh vegetables and fish to spices, flours and pantry essentials.
02
Understand the offerClear product and sourcing information helps communicate what is available and where it comes from.
03
Know how fulfilment worksDelivery and collection information makes the route from online basket to customer more transparent.
THE BUILDGENIE APPROACH
Position the business.
Build the experience.
Brand, messaging, design and e-commerce were developed as parts of the same customer journey.
THINK
BUILD
GROW
BUILD
GROW
HAVE A CONNECTED CHALLENGE?
Let's bring your
next move together.
Whether you need positioning, a digital storefront or a complete product experience, start with the challenge. We'll help shape the right engagement.