MARKETING & GROWTH

Get your product
in front of the right people.

We help startups move from scattered marketing activity to a clearer growth system — combining customer insight, strategy and hands-on execution.

STRATEGY, EXECUTION AND LEARNING IN ONE TEAM
THE GROWTH LOOPBG / 02
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INSIGHTEXPERIMENTEXECUTIONITERATION
OUR POINT OF VIEW

Marketing should create
momentum you can measure.

We don't treat marketing as a list of posts or isolated campaigns. We connect what a business promises, who it needs to reach, how people experience the product and what the data tells us to do next. The aim is not activity for its own sake; it is better decisions and meaningful customer growth.

BEFORE THE MONTHLY WORK

Get the thinking right
before turning up the volume.

These focused engagements help establish what to say, who to reach and which assumptions deserve to be tested first.

01 / ONE-OFF ENGAGEMENT
PROJECT FEE₦250,000
10–15 working days

Validate

Test the opportunity before you scale it.

For founders who need evidence about the problem, audience or offer before investing more heavily in a product or campaign.

WHAT YOU RECEIVE
  • Customer and audience discovery
  • Competitor and alternative landscape
  • Problem, proposition and message testing
  • Targeted outreach to a cohort of up to 25 qualified product-trial participants
  • Feedback summary with key assumptions
  • Clear next-step recommendation
Scope this engagement
02 / ONE-OFF ENGAGEMENT
PROJECT FEE₦250,000
10 working days

Growth Strategy

Turn insight into a focused growth plan.

For teams that need a coherent marketing direction, stronger positioning or a practical route to market.

WHAT YOU RECEIVE
  • Audience segments and ideal customer profile
  • Positioning and value proposition
  • Messaging and channel strategy
  • Go-to-market or campaign roadmap
  • 90-day priorities and measurement framework
Scope this engagement
03 / ONE-OFF ENGAGEMENT
PROJECT FEE₦450,000
15–20 working days

Go-to-Market Strategy

Plan a launch with a clear route to market.

For teams preparing to introduce a product, enter a market or coordinate a focused launch campaign.

WHAT YOU RECEIVE
  • Market and competitor analysis
  • Audience, positioning and launch messaging
  • Channel mix and launch sequence
  • Campaign plan, budget and activity roadmap
  • Measurement framework and launch priorities
Scope this engagement

The cohort size is a planning ceiling, not a guaranteed number of activated users. Recruitment depends on audience availability and product readiness; paid media and participant incentives are budgeted separately.

ONGOING GROWTH PARTNERSHIP

Consistency beats
occasional bursts.

Monthly subscriptions give your business a consistent team, operating rhythm and set of deliverables — without having to assemble a marketing department from scratch.

01 / MONTHLY SUBSCRIPTIONIN-HOUSE DELIVERY

Launch

₦350,000/ month

One product · one audience · up to two channels

For startups building their first repeatable acquisition motion

A focused monthly programme that helps you get in front of the right people, bring them into the product and learn from their response.

MONTHLY DELIVERY INCLUDES
  • Monthly growth plan and campaign calendar
  • Execution across an agreed channel mix
  • Audience, offer and message experiments
  • A monthly user-acquisition target agreed before kickoff, with transparent tracking
  • User feedback and friction insights
  • Monthly performance review and next actions
02 / MONTHLY SUBSCRIPTIONIN-HOUSE DELIVERY

Growth

₦650,000/ month

Up to two audience segments · up to three channels

For products with early traction ready to improve and expand

A broader growth partnership that builds on what is already working and improves the full path from first touch to retained customer.

MONTHLY DELIVERY INCLUDES
  • Multi-channel growth roadmap and prioritisation
  • Campaign planning, execution and optimisation
  • Continuous acquisition and conversion experiments
  • Activation and retention improvement initiatives
  • Customer feedback synthesis and insight
  • Acquisition, activation and retention scorecard
  • Performance dashboard, monthly review and quarterly direction
Clear scope. Clear spend.Both plans begin with a three-month commitment and are paid monthly in advance. Save 5% with quarterly prepayment or 10% with annual prepayment. Advertising spend, creator fees, paid tools, incentives and other third-party costs are separate and approved with you before commitment. Acquisition targets are agreed from the starting baseline and channel economics, then tracked transparently; they are not unconditional guarantees of user numbers.
ON-DEMAND SPECIALIST SERVICES

Bring in the skill
the work actually needs.

Need a specific capability rather than a monthly programme? Commission a defined piece of work or add a specialist service to an existing engagement.

Brand, design & creative

Campaign concepts, brand assets, social creative, presentation design and visual communication.

EXAMPLE OUTPUTSCreative direction, design assets, campaign kits
Request a scope

Social media & content

Social Media Lite is ₦50,000/month for one platform, up to eight client-supplied content items and scheduling/publishing only. Full management, including creative coordination and community activity, is scoped separately.

EXAMPLE OUTPUTSContent calendar, copy, creative and channel reports
Request a scope

Performance marketing

Paid campaign strategy, account and campaign setup, audience testing, optimisation and reporting.

EXAMPLE OUTPUTSCampaign structure, optimisation log, performance report
Request a scope

Research & customer insight

Customer interviews, surveys, competitor reviews, feedback analysis and customer journey insight.

EXAMPLE OUTPUTSResearch plan, findings, recommendations
Request a scope

Customer support

Support workflows, help content, ticket handling and customer feedback loops.

EXAMPLE OUTPUTSSupport playbook, response workflows, issue insights
Request a scope

Campaign & launch support

Launch coordination, campaign operations, partner coordination and post-launch learning.

EXAMPLE OUTPUTSLaunch checklist, campaign assets, retrospective
Request a scope
EXTEND YOUR GROWTH TEAM

Add the support
your next stage needs.

Some capabilities are best included in a monthly plan; others work better as a clearly scoped add-on. We agree the capacity and outputs before the month begins.

01

Social media management

Content calendar, creative coordination, publishing and community activity.

02

Customer support

Defined support coverage, response workflows, escalation and recurring issue insights.

03

Creative production

Campaign concepts, graphics, short-form content and conversion-focused assets.

04

Landing pages & conversion assets

Focused landing pages, lead capture and onboarding touchpoints that support campaigns.

HOW WE DELIVER

One accountable team.
Close to the work.

Your work is led and executed by our internal team. We bring in external specialist partners selectively when a project calls for niche expertise that is better served by a dedicated specialist.

01

Align on the outcome

Agree on the business goal, audience, scope and measures.

02

Plan the work

Turn the brief into clear activities, ownership and deliverables.

03

Execute and learn

Deliver consistently, share what we learn and improve the next cycle.

READY TO MOVE FORWARD?

Let's make growth
part of the plan.

Tell us what you're building, what you've tried and where you'd like to go next.

Start a conversation